Team Canada x lululemon, Olympics Kit Reveal
Live Event Graphics — Motion Design Lead
Bringing a live event together is no easy task, and when it’s lululemon unveiling their summer athlete kits for Team Canada ahead of the Paris Olympics over the course of a 45 minute fashion show in Toronto, it’s both more exciting and more complicated.
Starting in early 2024, Poolbar worked with our frequent partners Pinch and Salt* to build out a complex motion graphics package that ended up being displayed across 60ft of LED screens which provided a backdrop for event MCs, lululemon presentations, and Team Canada athletes as they strutted down a catwalk.
Did this event lead Team Canada to bring home 56 medals at the Olympic and Paralympic Games that year? We sure like to think so! 🏅
*Pinch, an immersive design studio, works collaboratively with its sister production agency Salt Productions.
Social Media Coverage
Fabric Designs
A huge part of this project was taking four, relatively small and highly complex fabric samples, and turning them into enormous, fully animated sequences that increased in complexity during each catwalk segment of the event.
Since all we had to use were raster versions of these fabrics, we ended up having to completely rebuild each from scratch in a procedural way, using a mix of tools and techniques. And while the final renders came out of After Effects, we also heavily leaned on Cavalry to achieve some compositing effects that simply aren’t possible in After Effects.
Behind the Scenes
This was truly a multifaceted project that tapped into many of our core strengths as a studio. From creating bespoke, fabric-inspired background animations and dialing in motion graphic speeds to account for the audience’s proximity to large LED screens, to managing & tracking hundreds of GBs of assets and working in tandem with the event production crew - all of our motion design expertise and experience came into play and was critical to an event that led the CEO of lululemon to say “This was amazing!”
Credits
Client: lululemon & Team Canada
Agency: Pinch x Salt
Motion Design and Technical Direction (for motion): Adam Pyburn
Photo Credit: Scott Ramsay for lululemon
Video Credit: @lululemon