Nugget, a beloved children’s furniture brand founded in Durham, NC, reached out for help bringing their latest fabric release to life through a super fun animated video announcement.

Their devoted fan base has turned the act of guessing upcoming Nugget fabric colors into a competitive sport, so the marketing team leaned in and created the Magical Mystery Clue Hunt - a “phygital” activation where clues about the next color are hidden both online and IRL via limited-time, green delivery boxes sent to Nugget customers (as opposed the the classic orange boxes their fans are used to).

So, what’s the best way to launch a clue hunt? With lots of sparkles and unicorn magic. Duh.

Based on a series of wonderful illustrations from the Nugget team, Poolbar came up with the primary animation concept and brought the designs to life with equal parts playfulness and mystique. Our pal, Joe Basile (The Chicken), came on board to make sure the music and sound design lived up to the spell-binding visuals.

“What was the color?”, you might be wondering. Well, you’ll just have to follow the clues.