Amazon Port
Animated Agenda Signage; Affiliate Logo Loops; Ambient Footage Loops
(2023, 2024, & 2025)
For three years in a row, weβve joined up with our friends at Pinch and Salt* to lend our motion design assistance for Amazonβs physical activation at Cannes Lions International Festival of Creativity.
Although there are themes that connect each yearβs designs and implementations, there has
Using a healthy dose of custom Javascript coding and a squeeze of silky smooth motion, we delivered a batch of animated agendas that updated every half hour.
*Pinch, an immersive design studio, works collaboratively with its sister agency Salt Productions.
Final look of the scrolling animations, without any pauses. During the conference the scrolling happened every 10 seconds.
Signs on the conference floor
Behind the Scenes
A selection of explorations, motion tests, and final looks.
The initial motion brief called for a flipboard sign, similar to what you find at older train stations. However, given the amount of information that had to be displayed, and the need to quickly revise the data during the event, we decided to pivot to something more akin to a phone app user interface, which worked well thematically within a future-focused conference.
Flipboard motion test
UI motion tests and interim iterations
Final look
Credits
2023