Amazon Port

Animated Agenda Signage; Affiliate Logo Loops; Ambient Footage Loops
(2023, 2024, & 2025)

For three years in a row, we’ve joined up with our friends at Pinch and Salt* to lend our motion design assistance for Amazon’s physical activation at Cannes Lions International Festival of Creativity.

Although there are themes that connect each year’s designs and implementations, there has

Using a healthy dose of custom Javascript coding and a squeeze of silky smooth motion, we delivered a batch of animated agendas that updated every half hour.

*Pinch, an immersive design studio, works collaboratively with its sister agency Salt Productions.

Motion design of the agenda screen for the Showcase Theater at Google Next 2023.

Final look of the scrolling animations, without any pauses. During the conference the scrolling happened every 10 seconds.

Digital display at Google Next '23, showing the animated agenda for the Showcase Theater.
Digital display at Google Next '23, showing the animated agenda for the Showcase Theater.
Digital display at Google Next '23, showing the animated agenda for the Showcase Theater.

Signs on the conference floor

Behind the Scenes

A selection of explorations, motion tests, and final looks.

The initial motion brief called for a flipboard sign, similar to what you find at older train stations. However, given the amount of information that had to be displayed, and the need to quickly revise the data during the event, we decided to pivot to something more akin to a phone app user interface, which worked well thematically within a future-focused conference.

Motion design of the agenda screen for the Showcase Theater at Google Next 2023.

Flipboard motion test

Motion design of the agenda screen for the Showcase Theater at Google Next 2023.
Motion design of the agenda screen for the Showcase Theater at Google Next 2023.

UI motion tests and interim iterations

Motion design of the agenda screen for the Showcase Theater at Google Next 2023.

Final look

Credits

2023

Client: Pinch
Creative/Art Direction & Production: Pinch
Live Production: Salt
Motion Direction & Technical Direction (for video): Poolbar