Durasein
Brand Portal Videos
Durasein, a global solid surface company based in Maryland, wanted to make an impression on their corporate partners who visited the Durasein brand portal, so they asked Poolbar to come up with interesting ways of conceptualizing solid surface designs. What resulted was a series of abstract interpretations of their materials and visual identity.
Behind the Scenes
Explorations
Solid and moving don’t usually go together, but in this case motion was used to more clearly display the qualities of Durasein’s solid surface textures and colors. We also used a slightly desaturated look, since the videos needed to live behind a login screen without obscuring it.
Credits
2022
Client: Durasein
Agency Partner: Square One Design
Creative Direction: Poolbar
Producer: Ali Ferrari
Motion Design & Direction: Adam Pyburn